RECON is the creation of two childhood friends, Nic Bean and Michael Sikand, who grew up between Santa Cruz and Silicon Valley and bonded over their love for action sports and entrepreneurship.

After pursuing different careers, we reunited in 2024 to build a new kind of mountain biking store.

• Media: RECON brings content and commerce under one roof. Our news coverage of the MTB world garners 7-10M impressions a month on average. We're how the next generation of mountain bikers discover the sport and follow the industry.

• Loyalty: We realized how few riders had real affinity or preference for the online bike shops they bought from. With RECON, the idea was to build a shopping destination riders can't wait to come back to.

• Rewards: We felt like online bike shops weren't giving riders much in return for their business. RECON changes that with the industry's best rewards: every $1 spent is an entry to winning a new dream bike every month and 3% cashback as store credit is earned on every purchase.

Want to get in touch? Just contact us!