In this video, RECON content creator Justin Rausch (One MTB) breaks down one of the biggest questions any action sports enthusiast has.
How do you get sponsored by Red Bull?
In the world of extreme sports, no sponsorship compares to the silver, red, and blue. By rocking a Red Bull helmet you are instantly seen as one of the best and most exciting athletes in your sport.
The Red Bull Way
Red Bull sponsorships aren’t handed out lightly. There’s no “apply here” button, no formal process. Instead, the brand carefully selects its next athletes in secret, sometimes after months or even years of watching their progression. And when the time comes? Red Bull makes it an unforgettable moment.
The company stages an iconic passing of the torch. A top Red Bull athlete will show up—often in a surprise setting—to personally hand over the signature Red Bull helmet. It’s an emotional, career-defining milestone, marking the rider’s official entry into the ranks of action sports royalty.
Why It’s a Cheat Code for Success
Being a Red Bull athlete is more than just slapping a logo on your gear. It’s a full-fledged upgrade to your career, unlocking doors most athletes could only dream of.
State-of-the-art training facilities – Red Bull’s High Performance Centers help athletes push their limits with cutting-edge technology, sports science, and coaching.
Next-level medical support – Red Bull has proprietary healthcare services dedicated to keeping their athletes in peak condition and helping them recover faster from injuries.
Global media exposure – From documentary-style athlete profiles to jaw-dropping event coverage, Red Bull Media House ensures their athletes are seen by millions.
The sponsorship doesn’t just support careers—it supercharges them.
So… How Do You Get One?
There’s no official checklist, but if you want a shot at that legendary Red Bull helmet, here’s what it takes:
Be more than just a great rider – Skill alone won’t cut it. You need to be pushing the boundaries of your sport, landing game-changing tricks, or consistently dominating competitions.
Have a magnetic personality – Red Bull athletes aren’t just athletes; they’re icons. Whether it’s an infectious energy, a fearless attitude, or a story that captivates fans, personality matters just as much as performance.
Resonate with fans – If you’re inspiring the next generation and building a loyal following, you’re on the right track. Red Bull athletes aren’t just elite performers—they’re role models.
At the end of the day, Red Bull sponsorships aren’t just about winning contests. They’re about pushing limits, inspiring fans, and shaping the future of action sports.
