Action Marketplaces Inc. welcomes you to its website reconmtb.com. We recognize that your privacy is very important and we take it seriously. This Privacy Policy (“Privacy Policy”) describes our policies and procedures on the collection, use, disclosure, and sharing of your personal information or personal data when you shop on recon.com (the Site). This Privacy Policy applies to activities by Action Marketplaces, Inc. and its affiliates (collectively "Recon MTB", “Recon,” “reconmtb.com,” “we” or “us”). All data that is collected on the Site is managed and controlled by Recon.
The Information and Personal
Data We Collect
Device Information: When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
Order Information: Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers, Paypal information, and information from third party Affirm), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.
Communications. When you communicate with us (via email, phone, through recon.com, or otherwise), we may maintain a record of your communication.
Automatically Collected Information About Your Activity. We use cookies, log files, pixel tags, local storage objects, and other tracking technologies to automatically collect information about your activities, such as your searches, page views, date and time of your visit, and other information about your use of recon.com. We also collect and may store information that your computer or mobile device provides to us in connection with your use of recon.com such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs. We also receive information when you view content on or otherwise interact with recon.com, even if you have not created an account. For more information, see the “Cookies, Pixels and Tracking” section below and our Cookie Policy.
Engagement. We collect browsing information – such as IP address and location, date and time stamp, user agent, URL, unique advertising or content identifiers (if applicable) and time zone, and other information about user activities on recon.com. See the section below about recon Ads and Personalization for more detailed information about how our Pixels may be used by our advertising services (“Ad Services”) on recon.com to enable personalization, as well as your choices related to advertising and personalization. We may also receive information about you from third parties, such as other users, partners (including ad partners), or our affiliated companies.
How We Use Your Information
We do not sell or provide your personal data – such as your name and contact information – to third parties to use for their own marketing purposes. We do not share text messaging (SMS and MMS) opt-in data and consent with any third parties. Recon uses the information we collect only to the extent required for us to provide marketing, sales and services, and therefore for our legitimate interests. Such uses include the following:
Provide our Services. To provide you the services and goods we offer on Recon.com, communicate with you about your use of Recon.com, respond to your inquiries, provide troubleshooting, and for other customer service purposes. This includes the fulfillment of any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Screen our Orders for Risk or Fraud Potential. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address).
Personalization. To tailor the content and information that we may send or display to you in Recon.com, to suggest followers and content, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using Recon.com.
Advertising. To display interest-based advertising to you, to improve our advertising and measurement systems so we can show you relevant ads, and to measure the effectiveness and reach of ads and services. For more information, see the Ad Services section below about Recon Ads and Personalization.
Marketing and Promotions. For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services.
Sharing Your Information With Partners: We may share your personal information with select marketing partners to enhance your experience, provide personalized content, and deliver relevant advertisements. This includes sharing information with third-party partners who assist us in running promotional campaigns, measuring ad effectiveness, and optimizing our marketing efforts. These partners may use your data to deliver targeted advertising and promotional materials that align with your interests.
Your data will only be shared in compliance with applicable privacy laws, and we ensure that our partners uphold strict data protection standards. If you wish to opt out of such data sharing, please contact us at SUPPORT@RECONMTB.COM or refer to the opt-out mechanisms provided in our Cookie Policy.
Analytics. To gather metrics to better understand how users access and use Recon.com; to evaluate and improve Recon.com, including the Ad Services and personalization, and to develop new products and services.
Comply with Law. To comply with legal obligations, as part of our general business operations, and for other business administration purposes.
Prevent Misuse. Where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Service or this Privacy Policy.
Cookies, Pixels and Tracking
We and our third party providers use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files, and other mechanisms to automatically collect and record information about your usage and browsing activities on recon.com and across third party sites or online services. We may combine this information with other information we collect about users.
“Third parties” refers to subsidiaries and affiliates (i.e., companies under common control, as well as service providers who provide services on behalf of the customer). Data will not be shared with third parties for their own marketing purposes.
Below, we provide a brief summary of these activities. For more detailed information about these mechanisms and how we collect activity information, see our Cookie Policy.
Cookies. These are small files with a unique identifier that are transferred to your browser through our websites. They allow us to remember users who are logged in, to understand how users navigate through and use recon.com, and to display personalized content and targeted ads (including on third party sites and applications).
Pixels, web beacons, clear GIFs. These are tiny graphics with a unique identifier, similar in function to cookies, which we use to track the online movements of users of recon.com and the web pages of users of our Ad Services, and to personalize content. We also use these in our emails to let us know when they have been opened or forwarded, so we can gauge the effectiveness of our communications.
Analytics Tools. We may use internal and third party analytics tools, including Google Analytics. The third party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.
Do-Not-Track Signals. Please note we do not change system behavior within recon.com in response to browser requests not to be tracked. You may, however, disable certain tracking by third-parties as discussed in the recon Ads and Personalization section below.
Changes to Our Privacy Policy
If we change our privacy policies and procedures, we will post those changes on this page. If we make any changes to this Privacy Policy that materially change how we treat your personal information, we will endeavor to provide you with reasonable notice of such changes, such as via prominent notice in recon.com or to your email address of record, and where required by law, we will obtain your consent or give you the opportunity to opt out of such changes.
